I've spent the last 10 years scaling early-stage startups and brands within the entertainment, ecommerce, and SaaS industries. I've developed campaigns that received Shorty Awards (see here and here) and taken companies from $1-10M and $10-40M in revenue.
Whether it's B2B or B2C, marketing at its core connects an audience to your purpose through effective storytelling and meaningful communication. I can help with that.
I have had the pleasure to work with companies across a variety of industries. I'm always interested in new, exciting and challenging adventures.
Grew account sign-ups by 36% and customers by 76% over 6 months through user acquisition initiatives. Launched several partner campaigns with brands such as Billboard, Intel, and Primary Wave Music.
Developed a growth experimentation roadmap for both Product and Marketing. Built a partnership program for Creators and NFT projects. Owned and project managed a full-scale rebrand from MomentRanks to Collective.xyz.
As the first full-time marketing hire, I owned performance marketing – driving over 25,000 leads at an effective CPL and scaling us to $10.5MM ARR while managing a $3.5MM budget.
As the social lead on 270+ campaigns, I drove $12.3M in revenue from organic social, 16.1M sessions, growing our community 77% YoY, and conceived viral marketing campaigns.
Singlehandedly built and scaled our paid influencer program to $1M in revenue at a 3X ROAS in 8 months.
Omaze wins a Shorty Award in the Influencer & Celebrity category for a campaign that I developed and executed featuring Idris Elba.
The Shorty Awards bestow the Gold Honor to a campaign I led marketing strategy on with Game of Thrones, Emilia Clarke, and Omaze.